Putri Pratiwi is the founder of Colour by Utie, a colour and image consulting practice growing across Bali and Jakarta. With a background in law and years of experience in corporate and multinational environments, her work brings together personal transformation and professional presence — using colour, image, and identity as tools for clarity, confidence, and trust.

Before building Colour by Utie, she worked across legal roles in both private practice and multinational companies from different industries, progressing from junior legal counsel to legal manager. That experience gave her a close understanding of how different professional worlds operate, and of how credibility, communication, and presentation often shape the way people are received.

Today, that perspective continues to inform her work. Through Colour by Utie, she helps clients align how they look and how they are perceived with who they are and how they want to move through the world — not through trend-led change, but through clarity, refinement, and thoughtful self-understanding.

Her work is also strengthened by internationally recognised professional standards in image consulting, including the AICI CIC credential. Over the past several years, she has continued her development through trainings in image consulting, Universal Style®, Nova Profiling, menswear, branding, and AI-related service strategy, while remaining grounded in a professional and ethical foundation shaped by both her legal background and her membership in PERADI.