About Putri Pratiwi / By Utie
About Putri Pratiwi / By Utie
Colour by Utie was founded by Putri Pratiwi from a belief that colour and image can be approached with more depth, intention, and humanity. With a background in law and corporate environments, she saw that how we present ourselves is never only about appearance — it also shapes trust, clarity, confidence, and communication.
Through Colour by Utie, we help clients build alignment between who they are and how they are seen. Our approach is not trend-led or performative. Instead, it is grounded in self-discovery, thoughtful refinement, and the belief that personal image can become a tool for calm, credibility, and self-trust.
What began as deeply personal colour and image work continues to stay rooted in that heart, while gradually expanding into a broader practice across Bali and Jakarta — including personal consultations, corporate and professional presence, workshops, training, and future consultant development.
Whether through one-to-one consultations, educational spaces, or broader professional work, our intention remains the same: to help people align what they show with what they stand for.
Founder Bio & Credentials
Putri Pratiwi is the founder of Colour by Utie, a colour and image consulting practice growing across Bali and Jakarta. With a background in law and years of experience in corporate and multinational environments, her work brings together personal transformation and professional presence — using colour, image, and identity as tools for clarity, confidence, and trust.
Before building Colour by Utie, she worked across legal roles in both private practice and multinational companies from different industries, progressing from junior legal counsel to legal manager. That experience gave her a close understanding of how different professional worlds operate, and of how credibility, communication, and presentation often shape the way people are received.
Today, that perspective continues to inform her work. Through Colour by Utie, she helps clients align how they look and how they are perceived with who they are and how they want to move through the world — not through trend-led change, but through clarity, refinement, and thoughtful self-understanding.
Her work is also strengthened by internationally recognised professional standards in image consulting, including the AICI CIC credential. Over the past several years, she has continued her development through trainings in image consulting, Universal Style®, Nova Profiling, menswear, branding, and AI-related service strategy, while remaining grounded in a professional and ethical foundation shaped by both her legal background and her membership in PERADI.
Our Approach
We do not see colour and image as surface tools alone. When approached with care, they can become a way to understand ourselves more clearly, make decisions more easily, and show up with greater honesty and confidence. Our work is less about becoming someone else, and more about refining what is already true.
